Proven marketing strategies that attract more travelers from Asia
East/West Marketing builds meaningful, in-market tourism strategies with real results.
East/West connects your world to Asia’s outbound travel markets
As Asia continues to regain momentum, outbound demand will shape the future of global travel.
East/West Marketing helps destinations and travel brands increase visibility and meaningful visitation from Asia’s fastest-growing outbound travel markets. With central offices in China, India, and the U.S., we bring localized expertise, cultural fluency, and on-the-ground relationships that drive real results.
Unlock growth in Asia’s outbound travel markets.
We help destinations attract high-value travelers through localized digital, PR, and trade programs. Our market fluency is rooted in years of planning and executing time-tested strategies across Asia’s outbound travel markets.
How We Do It
Our Services
Our services translate strategy into action—combining localized content, curated influencer partnerships, earned media outreach, and travel trade activation to build meaningful market presence and inspire visitation.
Market Insights
Traveler behavior and trend intelligence that inform smarter strategy and investment.
Digital Strategy
Localized campaigns built for Asia’s platforms and planning behaviors.
Trade Partnerships
OTA and wholesaler programs that strengthen distribution and drive bookings.
In-Market Activations
Roadshows, sales missions, and partner events that deepen relationships.
Earned Media
We plan and optimize campaigns across social, search, and mini-program ecosystems.
Creator Campaigns
Trusted influencers who deliver authentic storytelling and inspire visitation..
Case Studies
Proven strategies that drive measurable visitation, engagement, and bookings across Asia’s outbound travel markets.
Tourism Ireland
Biggest-ever sales mission to China with 26 partners — expanding trade relationships and driving incremental bookings.
Visit Houston
Built new relationships with key buyers in Delhi and Mumbai — expanding city-wide visitation and MICE potential.
Visit Denmark
Promoted self-driving tours through a DiDi co-marketing campaign — unlocking new segments of road-trip travelers.
Our Clients
