What’s your strategy in India?

In India, traveler demographics are changing with more than 750 million people now under the age of 35, making India home to the world’s largest young population and the fastest-growing smartphone market in the world.

These well-informed, mobile and sophisticated travelers are part of India’s rapidly growing middle class. Rising personal incomes, low cost air fares with diverse packages and a strong desire to experience new destinations make India one of the fastest growing outbound travel markets.

With our guidance, DMOs, attractions, hotels and other key industry players will learn to adapt to these unique market challenges and increase market share in India.

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Marketing in India

While traditional booking channels are still prevalent in India, Indians are becoming increasingly heavier users of online sources. Social media is growing in importance as access to the Internet and mobile internet expands. We ensure you’re an active part of a consumer’s decision-making journey.

Social Media

Social Media

Social Media

Thoughtful social media editorial planning and an always-on approach helps us deliver quality content and enhance our clients’ reputation as a trusted resource. While Indians use popular Western social media apps (e.g. Facebook, LinkedIn, Instagram), we help our clients deliver an authentic and culturally relevant content.

Digital Marketing

Digital Marketing

Print and broadcast advertising in India has historically been cost-prohibitive for many DMOs, leading to more limited destination marketing investments in India. With the rapid growth of mobile users in India, opportunities are abounding and changing the marketing landscape. East/West will guide you through India’s digital evolution and develop strategies that leverage India’s online travel market.

Peak Season Planning

Peak Season Planning

Apart from business travel, most Indians, especially the Visiting Family & Friends (VFR) segment, travel during holiday seasons. This includes summer holiday (Apr-July), fall holiday during Diwali/Dussehra (Oct-Nov) and winter holiday during Christmas/ New Year (Dec). Understanding consumer travel motivations and our clients’ need periods influence our in-market approach.

Sales Missions

Sales Missions

We have the optimal tools, network and team to plan effective sales missions and road shows in India. Whether we’re planning a mission with diplomats and dignitaries or partnership representatives, our team is equipped to handle the intricacies and sensitives of these significant visits. We do this while maximizing your time on the ground and ensuring you have a most memorable experience.

Travel Trade Promotions

Travel Trade Promotions

We work with hotel and airline suppliers to develop integrated destination marketing and promotional programs that are sold through major Indian OTAs, travel retailers and wholesalers. We build brand awareness and audience engagement through trade partnerships to complement our earned media efforts. These push-pull tactics are timely, measurable and cost-effective.

Media Relations

Media Relations

Our business is relationships. Over the past two decades, we have developed thousands of media contacts throughout India, ranging from travel trade and MICE to fashion and lifestyle. With an ever-evolving media landscape, we follow the latest in digital media to ensure our clients are where our target customers are. Whether through press conferences, briefings, announcements or desk sides, we remain a valued and trusted resource.