What’s your recovery strategy in India?
The pandemic has changed the way we think about and experience travel. India’s strict lockdown measures fueled demand for short-haul travel and luxury stays. Destinations like the Maldives and Switzerland are benefiting from this surge in Indian travelers and outpacing other international source markets. This demonstrates the power of India’s pent-up travel demand and how highly Indian tourists prioritize travel.
Long-haul destinations can expect greater demand from India as widespread vaccination progresses and international destinations reopen. These three market strengths make India instrumental in travel’s recovery.
Why India Matters in the Recovery
- Varied travel segments bring more opportunity – India’s greatest marketing challenge is also its greatest strength. Home to 1.39 billion people, the market is made up of both traditional and growing niche traveler segments underscoring the rising appeal of India’s diverse tourism market.
- Spending power amongst top earners grows – While many segments of India’s economy suffered greatly through the pandemic, India’s top income earners saved money. The growth of India’s “at-home” economy is also giving pocketbook power to millennial and gen Z consumers.
- Digital advancements extend reach beyond major gateway cities –With more than 750 million people now under the age of 35, India has the world’s largest young population and the fastest-growing smartphone market in the world. These tech natives will help fast-track the growth of India’s outbound travel market beyond Tier 1 cities.