Alina Xiang is an experienced destination marketing strategist and trusted partner, collaborator and advisor with more than 15 years of experience creating innovative and comprehensive strategies for the Chinese tourism market.

She cultivates and leads a dynamic team of marketers, creatives and digital experts at East West Marketing with a strong network of Chinese trade partners, media, influencers, airline partners and government officials. As a champion of the travel and tourism industry and its critical economic impact worldwide, Alina is a proud board member of the U.S. Travel Association. Since joining the board in June 2017, Alina provides keen insights and expert opinions on Chinese outbound tourism.

She has had the privilege to speak at many industry events, including ITB Asia, Nevada Governor’s Global Tourism Summit, Visit Houston Tourism Summit, Visit Seattle Tourism Summit, Travel South USA International Showcase, Xiamen Tourism Conference and more.

• Favorite Travel Memory:
  My family’s first RV trip from Denver to Yellow Stone National Park. My daughter Olivia was 3 years old and my son Lucas was a one year old then. They were so excited to see the beautiful nature and stay at different camps every night. They saw elk, eagles, even a bear during the trip. This was such a good opportunity for them to be close to nature and for the whole family to be together.
• Hometown/Home State:
  Hegang, China, a very small town in Northeast China, close to Russia. It’s a very cold and icy city.
• Favorite Travel Destination:
  London. There is always something new to discover there.  It is full of history and fascinating stories. And the people there are from everywhere, so the culture is very diverse. I love stories about the Royal family, Harry Potter and Sherlock Holmes.

Rati Dhodapkar is a solution-driven travel marketing professional with over 30 years of experience creating, building and leading organizations through change, re­vitalization, turnaround and accelerated growth. She is a strategic market expansion expert and advises East West Marketing’s clients on how to effectively and efficiently enter the Indian market and grow market share

Prior to joining East/West, Rati worked extensively with tourism boards, travel and tourism media, tour operators and travel agents as the Managing Director of Abercrombie & Kent. Prior to that, she led business development at Cox & Kings, one of the longest established travel companies in the world and a leading tour operator in India. Rati has also held leadership roles at Kuoni, TUI and Select Vacations, where she honed her skills in travel product development and marketing promotions.

She is the proud recipient of the 2019 “Best Professional – Marketing” at the Safari India South Asia Travel Awards in conjunction with the Pacific Area Travel Writers Association as well as the NDTV Profit & Fairfest Media “Most Influential Person in the Travel Industry” award.

Denny Xia is a dynamic, forward-thinking marketer and development expert with more than 15 years of experience leading client marketing strategies in China. He specializes in driving brand growth in China’s complex and highly competitive marketplace. His insights into the development of China’s outbound tourism market has enabled him to grasp the lifeblood of the market and help clients succeed.

Over his career, Denny has cultivated a wide network, including C-suite executives, product managers, content editors and KOLs. His endless creativity and passion is a magnet for industry collaborators who value his spirit and partnership.

With a focus on strategic expansion, Denny leads East West Marketing’s global development efforts.