What’s your strategy in China?
China is still, undoubtedly, the world’s largest outbound travel market measured by trips and expenditures with an estimated 149.72 million outbound trips in 2019. Despite a slowdown in its economy, rising personal incomes make travel increasingly accessible to a growing number of consumers. While Tier 1 cities have been a major focus for destinations, Tier 2 and 3 cities will be a driving force behind China’s outbound travel growth.
With higher incomes (disposable income per capita grew by 65% over the last five years), a desire to see the world, increased air connectivity, visa waivers and access to travel information, Chinese travelers are venturing farther away from home. The majority of Chinese visitors are now FIT. They are younger, highly-educated and more sophisticated with increasingly diverse and individualized demands.
These tech-savvy consumers are also relying more on OTAs to research and book travel, favoring do-it-yourself packages giving travelers the power of personalization and the freedom to select choices that best meet their needs.
The world of digital has transformed the way Chinese travelers consume information and make travel decisions. We ensure you’re an active part of a consumer’s decision-making journey.