What’s your recovery strategy in China?
Our team will guide you through the recovery process and help you stand out from your competitors. This is an opportunity to tell your brand story and take a lead in China’s post-pandemic outbound travel market.
Four Actions For Travel Brands To Take In China Now
Navigating changes and shifts in consumer sentiment is critical to succeeding in China’s recovery market. These four actions will help your organization build an effective strategy.
- Control your own narrative – Do not let politics dictate your brand story. Keep your connection with the market and invest in relationships.
- Accelerate digital advancements – The pandemic has accelerated the adoption of mobile and digital tools across China. Leveraging new technologies and digital media platforms is essential to advancing your brand in the market.
- Embrace innovative partnerships – Find compelling ways to reengage consumers and restore confidence. Expect richer storytelling opportunities from China’s travel influencers and more consumer brand partnerships.
- Keep long-term goals in mind – The road to recovery will have roadblocks. Be willing to refine or adapt an approach and seize opportunities with Chinese tourism partners who share your long-term vision and values.