Co-Promotion with DiDi Rental CarWe developed a 12-week digital campaign to increase Denmark’s brand awareness and deepen understanding of its diverse offerings through user-generated driving tour itineraries centered on Danish fairy tales, design and cuisine. This awareness-building campaign garnered nearly 1,300 unique driving itineraries and more than 35,000 itinerary votes.
Social Media Impressions
Digital & Mobile ActivationsThe top 25 itineraries were voted on by DiDi rental users via mobile app and the winning three won a five-night trip to Denmark. Overall, the campaign generated 16 million impressions on DiDi’s mobile app with a 0.5% click-through rate and 215.3 million impressions across social.