Encouraged by its 7% GDP growth rate, rising personal incomes, huge middle-class, low cost air fare and 10-year U.S. visas, Visit Houston was ready to enter the Indian market.
35
Key Tour Operators in Mumbai
Key Tour Operators
35 key tour operators and travel agents attended the event in Mumbai.
20
Key Agents in Delhi
Key Tour Operators
20 key tour operators and travel agents attended the event in Delhi.
$52K
Earned Media Coverage
Earned Media Coverage
$52,000 worth of earned media coverage was garnered from the Road Show.-
Houston’s Mayor Sylvester Turner attended the Mumbai event and led an executive delegation from the Houston Chamber of Commerce. -
Popular Houston quartet Divisi Strings performed at the cocktail reception. -
Mr. Gopaal Seyn, a renowned Indian origin artist from Houston, worked on a painting depicting the connection between India and Houston. -
Houston is not on traditional group tour itineraries, but the event generated interest and travel operators have since added Houston to their itineraries.
