Hainan Airlines serves Chicago O’Hare International Airport non-stop from Beijing offering Chinese travelers a very attractive direct connection. Together with Hainan, we developed the airline’s first U.S. destination-themed promotion.


Daily Pageviews

Digital Media Partnerships

From October 2016 through January 2017, Hainan Airlines featured a Chicago banner ad on its homepage and promoted the low season deal in two posts/month on its official Weibo and WeChat accounts.

More Chinese Visitors

Measurable Impact

During the promotion period (Oct 2016 – Jan 2017) Chinese visitation to Chicago increased by 35% compared to the same period in 2015-2016.

New FIT Packages

Digital & Mobile Activations

Chicago’s destination theme page also included information on its attractions, museums, hotels, restaurants and shopping malls, presenting Hainan customers with a breadth of information about the city. Additionally, key agents in Beijing included the Beijing-Chicago direct flight with several product offerings.
  • Hainan Airlines featured a Chicago banner ad on its website homepage.

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