Chicago drove 35% more Chinese visitors during low season
Hainan Airlines serves Chicago O’Hare International Airport non-stop from Beijing offering Chinese travelers a very attractive direct connection. Together with Hainan, we developed the airline’s first U.S. destination-themed promotion.
220K
Daily Pageviews
Digital Media Partnerships
From October 2016 through January 2017, Hainan Airlines featured a Chicago banner ad on its homepage and promoted the low season deal in two posts/month on its official Weibo and WeChat accounts.
35%
More Chinese Visitors
Measurable Impact
During the promotion period (Oct 2016 – Jan 2017) Chinese visitation to Chicago increased by 35% compared to the same period in 2015-2016.
5
New FIT Packages
Digital & Mobile Activations
Chicago’s destination theme page also included information on its attractions, museums, hotels, restaurants and shopping malls, presenting Hainan customers with a breadth of information about the city. Additionally, key agents in Beijing included the Beijing-Chicago direct flight with several product offerings.-
Hainan Airlines featured a Chicago banner ad on its website homepage.
