Travel Nevada pop-up at Muzen
Travel Nevada

Travel Nevada brought its iconic Burning Man experience to Chinese Millennials attending the 3rd Muzen Radio Renaissance festival (Aug 23-25, 2019) to attract more road trip FIT travelers.

40

Travel and Outdoor Influencers

Co-Promotion Strategy

China’s event brought together artists, media, and other invited guests to a limited-capacity setting creating an intimate environment for the community to engage. We invited 40 influencers from the travel and outdoor industry to co-promote Travel Nevada’s activation.
1.5K

Pop-Up Participants

Tailor-Made Travel Packages

In two days, over 1,500 visitors experienced Travel Nevada’s RV themed Pop-Up. Participants received itinerary details from leading tour operators who sell Burning Man packages.
8M

Online Listeners

Brand Building

The 48-hour non-stop live radio broadcast of the 3rd Muzen Radio Renaissance festival garnered more than 8 million online listeners. Nevada along with its travel resources were included in the broadcast.
  • Travel Nevada participates in 3rd Muzen Radio Renaissance festival in a coastal city near Beijing.
  • East West Marketing creates Travel Nevada pop-up in Nevada style, including an RV experience.
  • This mini Burning Man experience prompted East West Marketing to draw a deeper cultural connection to Nevada’s iconic festival.
  • Travel Nevada pop-up at Muzen
    Travel Nevada’s pop-up experience highlighted road trip resources of things to see in-and-around Reno Tahoe USA.