Travel Nevada brought its iconic Burning Man experience to Chinese Millennials attending the 3rd Muzen Radio Renaissance festival (Aug 23-25, 2019) to attract more road trip FIT travelers.
40
Travel and Outdoor Influencers
Co-Promotion Strategy
China’s event brought together artists, media, and other invited guests to a limited-capacity setting creating an intimate environment for the community to engage. We invited 40 influencers from the travel and outdoor industry to co-promote Travel Nevada’s activation.
1.5K
Pop-Up Participants
Tailor-Made Travel Packages
In two days, over 1,500 visitors experienced Travel Nevada’s RV themed Pop-Up. Participants received itinerary details from leading tour operators who sell Burning Man packages.
8M
Online Listeners
Brand Building
The 48-hour non-stop live radio broadcast of the 3rd Muzen Radio Renaissance festival garnered more than 8 million online listeners. Nevada along with its travel resources were included in the broadcast.-
Travel Nevada participates in 3rd Muzen Radio Renaissance festival in a coastal city near Beijing. -
East West Marketing creates Travel Nevada pop-up in Nevada style, including an RV experience. -
This mini Burning Man experience prompted East West Marketing to draw a deeper cultural connection to Nevada’s iconic festival. -
Travel Nevada’s pop-up experience highlighted road trip resources of things to see in-and-around Reno Tahoe USA.
