Tourism Ireland’s biggest ever sales mission to China in May 2019 demonstrated a united welcome to China’s travel industry with a record 26 tourism businesses from the Island of Ireland, as well as five tourism industry leaders.
2k
Trade Appointments
Trade Appointments
B2B workshops took place in Guangzhou, Chengdu, Shanghai and Beijing resulting in more than 2,000 one-on-on appointments.
160
Travel Trade
Travel Trade
Nearly 160 total travel trade attended the workshops.
11
Airline Partners
Airline Partners
11 airline partners and visa officers participated in the mission as exhibitors.-
Game of Thrones themed tea breaks and photo ops made for memorable moments. -
Tourism Ireland’s executive group visited top operators, including GZL, New Planet Tours, Ctrip and Utour.
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B2B workshops included 20 rounds of pre-selected one-on-one meetings with major Chinese operators. -
Executive media interviews took place with CEO Niall Gibbons, including ICS Shanghai Live!, TTG China, iQiyi and National Tourism magazine. -
Strong branding presence with partner logos displayed on large scale LED screens inside Shanghai venue.
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Industry leaders participated in executive-level events, including meetings with the Consul General in Shanghai and a round table at the Embassy of Ireland in Beijing.
