South African Tourism brought a vibrant display of wildlife, local art, music and more to an offline event at a a popular Beijing mall to deepen the public’s knowledge of South Africa and promote its travel products.
30k
Total Attendees
Total Attendees
Nearly 30,000 people attended the showcase throughout the day, including 5,000 guests who participated in stage performance activities.
137
Travel Agency Appointments
Travel Agency Appointments
Cassia, Ctrip, CYTS and Utour took 137 on-site booth appointments.
6k
Interactive Zone Participants
Interactive Zone Participants
More than 6,000 people joined South African Tourism’s interactive zone, including “WeChat moment” photo opportunities, mask painting, t-shirt screen printing and more.-
Vibrant wildlife displays attracted guests. -
Raised awareness of the event through KOL and travel agency partner communications. -
Interactive activities like t-shirt screen printing and animal balloon making kept attendees engaged.
