Over the course of the pandemic, we’ve all experienced feelings of intense grief and joy. We’ve had to make room for so many conflicting feelings—and realities. As I write to you today, India is still reeling from a devastating second wave. On May 5, British Airways flew a Boeing 777-200 aircraft loaded with emergency aid to Delhi to support the…
You’re in Irvine, CA with your family working remote. What has this experience been like for you? Life is slowly returning to normal. For example, we started to swim again. We haven’t been to the pool for several months. And the other day, we took the kids to the beach to play. I think it’s…
These have been trying times—economically, socially and spiritually. Last week’s horrific murder of George Floyd has sparked global protests against persistent racial discrimination and underscores just how much work we have yet to do to create a more just society. At East West Marketing, integrity is one of our core values. Doing the right thing…
I am writing to you from my home in Irvine, California where my family and I are doing our part by staying home. It’s been an agonizing few months as COVID-19 wreaks havoc on both lives and livelihoods across the globe. For us in the travel and tourism sector, this has been a particularly unsettling…
The impact of the coronavirus virus on outbound travel is significant as the Chinese government and its global partners increase containment measures. The World Health Organization has declared the virus a global public health emergency resulting in air travel suspension to and from mainland China as well as health screenings and quarantines for at-risk travelers….
Social media, friend referrals and household decision makers – Tracy Chen, Vice General Manager of Sparkle Tour (a luxury travel agency operated by CYTS) tells us more about what influences their clients’ vacation destination choices.
We spoke with award-winning Sparkle Tour, a luxury travel agency operated by CYTS, on China market trends. In a Q+A series, Vice General Manager Tracy Chen shares how small-sized custom tours are on the rise.
Competition to reach Chinese millennials is fierce and creativity is key when seeking unique brand building efforts. Travel Nevada’s pop-up experience at the 3rd Muzen Radio Renaissance festival near Beijing gave us an opportunity to draw new connections to Nevada’s iconic Burning Man and the state’s many “off-the-beaten” path road trip adventures.
As you might imagine, I get asked a lot about the U.S.-China trade conflict and its impact on Chinese inbound tourism. My response is this. This is not the time to question your investment in the market. Yes, Chinese travel to the U.S. was flat in 2018, attributed in part to trade tensions between the…