Digital Marketing Strategy

We are living in a digital age and reaching consumers online is critical to succeed. Digital media platforms (e.g. Weibo, WeChat, TikTok, Mafengwo) allow us precision in planning—targeting a more specific audience with real-time results. Plus, a strategic owned-media plan and an always-on approach help us deliver quality content and enhance our clients’ reputation as a trusted resource.

Repeat Visitor Program

We are an official China and India sales partner of Spearfish, Phoenix International Publishing’s digital repeat visitor program. Spearfish uses credit card spending data to hyper target and attract repeat visitors.

Influencer Marketing

The power of influencer marketing still reigns supreme in China, from the Celebrity Influencer to the leading Key Opinion Leader (KOL) to the Specialty Interest KOL (e.g. food, fashion, etc.). We identify the most appropriate social media influencers for our clients and create custom destination experiences that tell your brand story.

HTML5 Development and Promotion

We have a technical development team that can customize and develop interactive games based on HTML5 technology and launch social media promotions to stimulate fans and increase engagement.

Video Strategy & Production

Our in-house creative and production team can customize production services for promotional films, including script planning, talent scouting, shooting, editing and dissemination and promotions on Chinese and Indian social media and video platforms.

Website Design

We develop, build, manage and optimize Chinese and Indian websites to share our clients’ brands in the most effective way possible.

Media Relations

Our business is relationships. Over the past two decades, we have developed thousands of media contacts throughout China and India, ranging from travel trade and MICE to fashion and lifestyle. With an ever-evolving media landscape, we follow the latest in digital media to ensure our clients are where our target customers are. Whether through press conferences, briefings, announcements or desk sides, we remain a valued and trusted resource.

Press Trips

When we say we love the journey, we truly mean from start to finish. We lead dozens of press trips a year with media and key opinion leaders (KOLs), and understand success lies in the details. From identifying the right media or KOL to tell our story, to arranging unique and compelling destination experiences and transportation coordination, to special dietary restrictions, we are with you each step of the way. We do this while being responsible stewards of your budget.

Reputation Management

We understand the importance of contingency planning and have developed and executed crisis communications plans for several clients. Transparency and integrity are our guiding principles and have helped us transform challenges into opportunities.

Integrated Marketing Communications

We build brand awareness and audience engagement through trade and media partnerships to complement our earned media efforts. Additionally, paid digital content strategies help us maximize the brand effect through precision marketing. These push-pull tactics are timely, measurable and cost-effective.

Press Kits & Material Development

We have extensive experience and the capabilities to develop your print and digital Chinese and Indian language collateral, including brochures, presentation materials, press kits, travel guides, magazine advertising, business cards, etc. Our creative designers and copywriters do more than translate. We ensure your campaign deliverables effectively represent your brand in China and India.

Celebrity Cooperation

We find authentic ways to partner celebrities with our clients that result in massive earned media opportunities. Whether hosting a photo shoot on location or orchestrating a 100-person film crew, we lead the planning and execution of any size project, from logistics to film permits and celebrity talent management to scheduling.

Readiness Programs & Market Education

The burgeoning middle class in both China and India is rapidly changing the visitor mix, while the growth of mobile technology and digital platforms is dramatically changing our tourism ecosystem. Through our educational training (e.g. in-person trainings, webinars, written materials), DMOs, attractions, hotels and other key industry players will learn to adapt to these unique market challenges and better understand the evolving Indian and Chinese traveler.

Sales Missions

East/West has the optimal tools, network and team to plan effective sales missions to China and India. Whether we’re planning a mission with diplomats and dignitaries or partnership representatives, our team is equipped to handle the intricacies and sensitives of these significant visits. We do this while maximizing your time on the ground and ensuring you have a most memorable experience.

Trade Familiarization Trips

Our team has extensive experience planning and executing FAM tours for our clients from individual VIP programs to large-scale group operations. With our wide network of travel agencies, tour operators, OTAs and wholesalers, we have the relationships to build impactful and memorable destination experiences.

Sales Calls & Tailored Trainings

Our team conducts regular sales calls with key travel and tourism decision-makers and managing level staff. Our centrally located offices in China and India give us the ease and flexibility to conduct in-person meetings, further strengthening these critical relationships.

Research & Consumer Insights

To help our clients develop winning strategies in China and India, we create customized campaigns based on market intelligence. We provide quality, creative solutions rather than simply translating an existing campaign, which often does not resonate in the market.

Maketing & Promotions

We work with hotel and airline suppliers to develop integrated destination marketing and promotional programs that are sold through major Chinese and Indian OTAs, travel retailers and wholesalers.