China’s idol and celebrity industry has transformed with the country’s rapidly growing Internet economy. While idol culture and the “fan economy” have always existed, the Internet is now playing a lead role in its development. Popular idol variety TV shows like “FAN PRODUCER” on iQiyi (China’s leading online video platform) to “PRODUCE 101” from Tencent (parent…
Promising signs for travel’s reopening are met with enthusiasm in China as destinations like the Maldives, Sri Lanka and some European countries prepare to reopen its external borders to Chinese tourists. While governments around the world mandate country-entry policies, visa requirements and quarantine strategies, there are still meaningful ways for destination managers to stay active…
June 2020 With stay-at-home orders lifted, China’s travel trade is working to stimulate tourism recovery and find creative ways to encourage travel purchasing. Live streaming is now the most efficient promotional tool. Delighting millions of viewers, Trip.com’s Chairman James Liang took to the stage to ignite domestic travel interest. Since the launch of Chairman Liang’s…