Industry Pros Weigh In On Today’s Travel Market: Shalini Arora Kochhar, Travel Brand Influencer Best-Selling Author, Brand Influencer and Founder of Women On Top Of Their Game Shalini Arora Kochhar gets candid on the pandemic’s impact on influencers, digital trends and what travel brands need to know about Indian Gen-Zers. This interview has been edited…
You’re in Irvine, CA with your family working remote. What has this experience been like for you? Life is slowly returning to normal. For example, we started to swim again. We haven’t been to the pool for several months. And the other day, we took the kids to the beach to play. I think it’s…
China’s idol and celebrity industry has transformed with the country’s rapidly growing Internet economy. While idol culture and the “fan economy” have always existed, the Internet is now playing a lead role in its development. Popular idol variety TV shows like “FAN PRODUCER” on iQiyi (China’s leading online video platform) to “PRODUCE 101” from Tencent (parent…
Promising signs for travel’s reopening are met with enthusiasm in China as destinations like the Maldives, Sri Lanka and some European countries prepare to reopen its external borders to Chinese tourists. While governments around the world mandate country-entry policies, visa requirements and quarantine strategies, there are still meaningful ways for destination managers to stay active…
Chinese consumers are known for favoring brands that resonate emotionally with the Chinese people and building brand allegiance with those who provide reassurance. In many cases, the attitude towards China is increasingly becoming linked to a destination’s safety. When a country’s message is hostile or unfriendly, Chinese tourists can associate that with potential security risks,…
June 2020 With stay-at-home orders lifted, China’s travel trade is working to stimulate tourism recovery and find creative ways to encourage travel purchasing. Live streaming is now the most efficient promotional tool. Delighting millions of viewers, Trip.com’s Chairman James Liang took to the stage to ignite domestic travel interest. Since the launch of Chairman Liang’s…