Go to Market in china

Go to market in China with a team of seasoned experts.

China remains one of the world’s most influential travel markets—fast-changing, digitally driven, and full of opportunity for destinations ready to invest strategically.

MARKET INSIGHTS

What’s your strategy in China?

China remains the world’s largest outbound travel market

149.72 million outbound trips in 2019. While Tier 1 cities matter, the next wave of growth is fueled by Tier 2 and 3 cities becoming more globally connected and travel-ready.

Rising incomes and better connectivity are expanding travel

Disposable income has grown 65% in five years. Airlift, visa waivers and improved access to travel information are enabling more travelers to explore farther and stay longer.

Digital platforms drive research, planning and booking

Consumers rely on OTAs and mobile tools for decision-making. DIY packages empower travelers to customize trips. We ensure your brand is part of that journey.

A new generation of FIT travelers is shaping demand

Today’s outbound travelers are younger, highly educated and independent, seeking flexible, personalized itineraries tailored to their interests.

What’s your recovery strategy in China?

Our team helps destinations and brands reestablish their presence, rebuild audience confidence, and stand out in a highly competitive landscape. We position you to tell your story clearly, stay connected to the market, and capture demand as recovery accelerates.

Four Actions to Strengthen Your China Strategy

Political dynamics may shift, but your brand message shouldn’t. Maintaining a presence in China—through communication, partnerships, and storytelling—ensures you stay relevant and connected to your audiences. Don’t let external factors define your brand.

The pandemic rapidly increased digital adoption in China, where mobile tools drive nearly every part of the traveler journey. Strengthening your digital capabilities—content, engagement, data, CRM—positions your brand to compete effectively and meet consumer expectations.

From KOLs and niche creators to cross-industry brand collaborations, new partnerships can reengage consumers and spark interest. China’s influencer ecosystem offers rich storytelling opportunities that help rebuild confidence and deepen connection with potential travelers.

Recovery is a marathon, not a moment. Work with Chinese trade and media partners who have a clear long-term strategy for your brand. Consistency, relationship-building, and sustained visibility create a foundation for growth as travel patterns stabilize.