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China’s idol and celebrity industry has transformed with the country’s rapidly growing Internet economy. While idol culture and the “fan economy” have always existed, the Internet is now playing a lead role in its development. Popular idol variety TV shows like “FAN PRODUCER” on iQiyi (China’s leading online video platform) to “PRODUCE 101” from Tencent (parent…
The global pandemic has forced China’s travel influencers to evolve or risk irrelevancy. Those willing to adopt new roles are thriving and strengthening the bond with their followers. While this time is challenging, it has revealed new influencer skills as well as new partnership opportunities. Here are three ways China’s travel influencers are adapting to…
Promising signs for travel’s reopening are met with enthusiasm in China as destinations like the Maldives, Sri Lanka and some European countries prepare to reopen its external borders to Chinese tourists. While governments around the world mandate country-entry policies, visa requirements and quarantine strategies, there are still meaningful ways for destination managers to stay active…
Chinese consumers are known for favoring brands that resonate emotionally with the Chinese people and building brand allegiance with those who provide reassurance. In many cases, the attitude towards China is increasingly becoming linked to a destination’s safety. When a country’s message is hostile or unfriendly, Chinese tourists can associate that with potential security risks,…