Author: Elfie Yang

China | COVID-19

The 2021 Reboot: Reflections From China Travel Agent Magazine

2020 brought immense business challenges to the travel and tourism industry. With the Lunar New Year on the horizon, East/West’s Elfie Yang checked in with China Travel Agent Magazine and asked General Manager Max Wang to reflect on these transformative times. Elfie Wang: What has this experience been like for Chinese tour operators? Max Wang,…

Read More The 2021 Reboot: Reflections From China Travel Agent Magazine
China | Travel Trade

TRENDSPOTTING: Interactive Content

Content marketing plays a vital role in our digital age. And with today’s travel limitations, its importance is even greater for travel and tourism brands. Everyone knows content marketing is key. The challenge now is standing out from the crowd. Designing more interactive content and immersive experiences are a great way to refresh dated content…

Read More TRENDSPOTTING: Interactive Content